Tourism

TOURISM

Balala: "Our marketing is not giving good results"

Kenya Tourism PS is thinking to cut KTB budget

30-06-2017 by redazione

Kenya Tourism PS Najib Balala is not happy with the work done last season by the Kenya Tourist Board, the organization that promotes Kenya and its tourist destinations outside the nation.
Speaking at a meeting with industry entrepreneurs at Diani, Balala explained that Kenya has the means and resources to return to being competitive, at least at the continental level, but the difference with states such as Egypt, South Africa and Morocco is still abysmal .
This year Kenya has stopped under one million tourists, while Morocco and Egypt travel about 10 million and South Africa around 9 am.
"Yet we've spent $ 200,000 to attend the Word Travel Market in London," Balala said, as picked up by the Daily Nation newspaper - but we did not pick up what was sown. "
According to Balala, it is not only the blame for the fears that Kenya can arouse about the proximity of Somalia and Islamic terrorism, which has never been hit by the coast for more than seven years and more than two across the country.
In any case, he admitted that nearby national elections may have played an important role in renouncing part of the tourists to planning a vacation in Kenya in the coming months.
"There is fear of tensions by the political factions in view of August," said Balala, considering the problems of the past, but we hope that the votes and the committees will take place as has happened so far in an atmosphere Peaceful, and that even after the results the situation remains calm "
So the Minister of Tourism, who in the event of the victory of the Jubilee Government party at the upcoming elections could be reconfirmed to guide this country's neural sector, is seriously thinking of cutting funds for marketing and investing them in other ways.
Of course, as the Kenyan national daily points out, the problems are also others, lately, for example, the presence of livestock farmers in the parks and reserves, the intensification of tension between tribes in the north and the striking case of wounding Writer and conservative Kuki Gallman, did not really do well to the image of the country.
On the other hand, there is a resumption of activity on the coast, but here, more than marketing, there are issues on which even Balala will be called to reflect and operate, such as the lengths that plague the completion of the international airport of Malindi or the situation of road and waste disposal in Mombasa.
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TAGS: Balala KenyaMinistro KenyaTurismo Kenya

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