After two years of crisis in the tourism sector, mainly due to the fears and the ensuing media campaigns terrorist attack of April 2015 at the University of Garissa, Kenya back to being considered one of the top destinations for tourism worldwide.
Credit for this revival a massive advertising campaign on television, print media and internet sites across the world, opening to emerging markets (last of which India which were signed important agreements for those who want to invest in the hotel industry and of 'safari organization and stays) and business tourism in Nairobi growth.
Another point in favor of Kenya, the rejuvenation of seaside resorts such as Watamu and Diani Beach, which opened to new attractions and appetite by the younger generation, such as ecotourism and water sports. Having been listed among the top ten destinations to visit in 2016 by Rough Guides English, the best-selling guidebooks in the world, other major travel sites have reported the East Africa nation on top of their preferences.
The withdrawal of negative indications from the US and Britain Foreign Ministries, finally, have reported the two countries that always offer the largest number of tourists, to attend the savannah of Kenya. In 2017 the Maasai Mara lodge already have a very high percentage of reservations and for the first months of the new year is expected a 40% increase compared to 2016. Also increasing tourism of adventure and mountaineering.
They will return, even if gradually, even the Italian tourists. Watamu is again a meta sold for travel agencies and many tour operators return to bet on the Kenyan coast (last in order of time Turisanda), but in particular it focuses on dynamic structures, Bed & Breakfast, and rent, through the chains Booking.com online and AirBnB.