10-06-2019 by redazione
The policy of recycling and disposing of plastics implemented by Rwanda, Kenya and now also Tanzania is also influencing the large producers of beverages and hopefully reaches those of water. The Coca Cola Company's Sub-Saharan Sector will spend 3.8 billion Kenyan shillings to set up a plastic bottle collection and recycling chain across East Africa.
As part of a three-year programme called "World without Waste", the President of Coca Cola for Sub-Saharan Africa, Bruno Pietracci, said that the investment will see the creation of a value chain to recover every empty bottle of its products and facilitate recycling.
"What will make Africa different in terms of recycling is that every bottle we collect in Africa will be recycled on site, also creating jobs," said Pietracci.
Already several companies that use plastic bottles to pack their products have joined forces to activate the supply chain, creating jobs and creating a circular economy where PET packaging has value and life beyond its initial use.
Since January, Coca Cola and its partners have injected $517 million into the market to boost recycling industries in Kenya, Mozambique, Namibia, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.
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