Nowadays, celebrities and influencers can often give that extra boost needed to definitively launch a tourist destination, helping visitors discover its beauty and unique characteristics.
For Watamu in August, the role of testimonial par excellence definitely goes to two daughters of famous parents, Aurora Ramazzotti, eldest daughter of singer Eros and showgirl Michelle Hunziker, and Sara Daniele, daughter of the unforgettable Neapolitan singer-songwriter and musician Pino Daniele.
Aurora seems to have fallen in love with Kenya, because for someone like her, deciding to visit in August rather than heading to the Mediterranean summer resorts where she feels at home, such as Mykonos or Sardinia, means a lot.
The initial reason is the villa of Aurora's partner, Goffredo Cerza's parents. The 28-year-old, with her partner and son Cesare, as gossip magazines and websites tell us, is spending the week of Ferragosto on the shores of the Indian Ocean, and this time she is accompanied by Sara Daniele, who has been her best friend for ten years and introduced her to her current partner.
Beyond the gossip, which frankly does not interest us much, her presence, often accompanied by photographs posted on their social media profiles, including the inevitable and highly clicked photos of Aurora in a bikini, has become a real advertisement for Watamu, which is described in several articles as a “paradise on earth,” a “dream location” with “memorable views and breathtaking landscapes.” But unlike other dream destinations around the world, such as the Seychelles and Mauritius, to stay in this part of Africa, it is affordable even for “mere mortals.”
So welcome to the VIPs and social media professionals with their many influencers, whether they are environmentalist master chefs or corpulent mermaids washed up on the beach, Briatore-esque socialites or TV personalities who, for once, prefer to hide away. Everyone to Kenya!