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MADE IN ITALY

The secret of the success of the real Italian spritz in Kenya

The importer 'Caffé and More' explains what's behind the boom

13-02-2024 by redazione

The Italian spritz has definitely conquered the Kenyans. The numbers say so, the importation of its main ingredient, Aperol (although the nascent school of thought even in the African country that prefers Campari should not be underestimated...) and the menus of the not only more Italian establishments that offer the cocktail with the original wording also say so.
Behind this statement, which has a very young audience, and it could not be otherwise given the green average age of the Kenyan population, there is a secret that distinguishes the authentic and most popular Spritz from the countless attempts at imitation.
Given for essential the Aperol, for distinguishing mark the orange slice and for important but not exaggerated the ice, what really makes the Spritz is the addition of the 'bubbly' element.


Talking to club managers and experienced bartenders in Nairobi and Watamu, we ascertained that a sparkling wine or prosecco, even a quality one, but too 'intrusive' can make the typical long drink invented in Venice around 1700 less enjoyable, especially it would seem to please Kenyans less. Worse still if, to obviate this, or even to save money, one decides to dilute it with sparkling water or soda water.
It was an Italian importer, Caffè & More, that got around this minor inconvenience, providing its customers with a sparkling wine that few would have bet on, but so devoid of any particular bouquet that the spritz finally gains.


'We proposed a perfect wine because it is neutral,' explain Lucia and Marco of Caffè & More, 'and therefore ideal for enhancing a bubbly cocktail.
Hence the conquest of the Kenyan market, linked not to a single product, but to the best alchemy to create one of our 'trademarks' of the aperitif hour.
If you want to know more and have the perfect spritz in Kenya, you can contact Caffè & More. by calling 0748353075 (also whatsapp). The importer of coffees, wines and other Italian goodies has many more products just arrived from our country and many more in the pipeline for 2024. Take a look at the website: www.caffeandmore.co.ke

TAGS: spritzbollicineimportatorecaffè more

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